Byblos Bank Beirut

FP7 Beirut 

Because a personal loan is personal, spend it on what you need and a little… on what you really wanted.

* click on images to view commercials

fp7 beirut

fp7 beirut

fp7 beirut

fp7 beirut

Patchwork of Urban Narratives: Beirut, Mostar & Stockholm

Patchwork of Urban Narratives” is an exploratory project that revolves around the city’s mental infrastructure, a city that contains everything. This investigation takes place in three cities: Mostar, Beirut and Stockholm. 
Projection took place in Beirut dec 2014 at Station and for 6 weeks in Stockholm in Jan 2015.

Filmmakers: Rania Rafei & Jinane Dagher, Beirut
Ali Beidoun, Beirut
Lina Josefina Lindqvist, Stockholm
Beirut Map design with flip acetate mechanism/flyers: Sahar Malek, Beirut

Screen shot 2014-12-09 at 1.48.28 PM 1937435_10204901078147355_8098088478700500290_n 10568932_10204901040226407_4485896706127573593_n

Metro Al Madina 2014-2015 , Beirut

Metro Al Madina Beirut – Posters, Calendars  2014-2015 (Illustration, design & copy)

A micro-theater re-patched into a hybrid pop-cultural cabaret hall with a versatile stage in Beirut, Lebanon.

 

Metro Al Madina 2013-2014, Beirut

Metro Al Madina Beirut – Posters, Calendars, Wall illustrations 2013-2014

A micro-theater re-patched into a hybrid pop-cultural cabaret hall with a versatile stage in Beirut, Lebanon.

Danette Creme Caramel, Egypt

Y&R Cairo - Danette launched a new product in Egypt: The creme caramel that you eat after turning the pack upside down so the caramel comes on top.

This commercial was aired in the Arab region and Iran then was adapted in Europe: Danone Greece and Hungary.
Senior Art Director: Sahar Malek / Director: Ali Ali / Production House: Melon films
- June 2011, Best ads on Tv -
* click on image to view commercial

Excedrin, Egypt

Y&R Cairo – Excedrin is a pain reliever, mainly for severe headaches. Pharmacy Posters for Lebanon, Egypt and Iraq.
Senior Art Director: Sahar Malek / Copywriter: Sahar Malek


Danone Plain Yoghurt, Egypt

Y&R Cairo  - In Egypt, people mainly consume Yoghurt during the Ramadan Month, so we brought children to convince their parents to eat Yoghurt every day at night for a better health.
Senior art director: Sahar Malek / Director: Mariam Abou-Ouf / Production House: Melon films
- Danone worldwide advertising Appendix, spot of the month for Nov 2011 - 
* click on images to view commercials

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Danette, Egypt

Y&R Cairo – TV bumpers launching the multi-pack for the new toppers, that are a kind of smarties that we named “tchek tchek”.
Line in arabic: ” Danette tchek tchek, color your chocolate”
Senior Art Director/Copywriter: Sahar Malek / Production House: Melon Films

* click on images to view both Bumpers

Vodafone, Egypt

JWT Cairo – When you can talk to family or friends for free, you feel that they are always with you, that they know everything you are doing and follow you in all steps of your day.
Creative team: Rich Wakefield, Yasmin Nader, Sahar Malek – Director: Ali Ali
* click on images to view both commercials
Screen Shot 2016-06-20 at 12.56.27 PM

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Vodafone, Egypt

JWT Cairo – Generic Vodafone campaign. “Hakawy”
Art Director: Sahar Malek / Copywriter: May AlNaggar / Director: Tony Milanes
* click on image to view Tv commercial

Vodafone, Egypt

JWT Cairo – Network services campaign, staring “Ahmad Hassan” the Egyptian reknown football player.
 Executive Creative Director: Rich Wakefield / Creative team: Sahar Malek, May ElNagar
* click on image to view TV commercial

Vodafone, Egypt

JWT Cairo – Roaming campaign on plane screens for tourism. 2010
Art Directors: Ebrahim Eslam and Sahar Malek
* click on images to view plane Bumpers

Vodafone, Egypt

JWT Cairo – In the new world of globalization we live in, people should always be in the “know”.
With the internet, you have the power to be aligned and know everything that is happening all around the world. The online media has taken over broadcast. Unfortunately newspaper and magazine has become obsolete medias.
Executive Creative director: Rich Wakefield – Art Director/Copywriter: Sahar Malek 

First page in newspaper: By the time the news are out, then distributed until you read it, by then, they are obsolete.
Stay in the know with Vodafone Data services.

Last page in newspaper: Sorry, this is the last page for the news today, but online, the news never ends.
Stay in the know with Vodafone Data services.

Inside sports page  in newspaper: Have you read about the last goal? Well, a soccer game should always be watched and not read.
Stay in the know with Vodafone Data services.

Inside stock page in newspaper: You could be a millionaire in this same second, without even knowing.
Stay in the know with Vodafone Data services.

Molto Mini Cake, Egypt

JWT Cairo – As Molto is a snack, we decided to say: “You don’t really have to wait for your Big meal”

Art Directors: Sahar Malek, Nada Nassar / Copywriters: Sahar Malek, Nada Nassar/ Planner: Mohammad Abdullatif

* Pitch

* Line: Nora and Nermine, martyrs of patience, they were waiting for someone to propose.

* Slogan: Molto, There are limits for patience.

* Line: Mister Mahran, martyr of patience, he was waiting for his spouse to get dressed.

* Slogan: Molto, There are limits for patience.

* Line: Rafat Al Balah, martyr of patience, he was waiting for his mustache to grow.

* Slogan: Molto, There are limits for patience.

Notebooks

Personal project – The Happy Paper People© notebooks.
Zoo Collection©
Concept, Illustration and Production: Sahar Malek

Part of the Zoo Collection

Part of the Zoo Collection ©

Zoo Collection© Elephant, front

Zoo Collection© Elephant, front

Zoo Collection© , Giraffe, front

Zoo Collection© , Giraffe, front

Zoo Collection ©, Lion

Zoo Collection ©, Lion

Zoo Collection©, Pig

Zoo Collection©, Pig

Zoo Collection©, Monkey

Zoo Collection©, Monkey

Cairo Back seats

A daily collection with my phone camera, from the back seat point of view in the Cairo taxis.

from the back seats of Cairo cabs...

from the back seats of Cairo cabs…

Stella Beer, Egypt

BBDO Cairo – As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January 2009, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.

Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek

The Stella Online game, The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.

 

 

 

Stella interactive blog. Latest activities, Events, games, news.
*click on image to visit the blog

Stella Beer, Egypt

 BBDO Cairo – The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October 2008 in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurants in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60′s. Thus, the theme is based on old Egyptian Belly dancers.
Singer and belly dancers. Giveaways like: tarbouch, hipscarfs, saguat, and frames were distributed.

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Concept, Theme and Art direction: Sahar Malek

entrance poster

entrance poster

door entrance

door entrance

door entrance

door entrance

backstage poster, backlighted only on the bottle and the element that is added to the picture

backstage poster, backlighted only on the bottle and the element that is added to the picture

back stage poster, with backlit

back stage poster, with backlit

back stage poster with backlit

back stage poster with backlit

back stage poster with backlit

back stage poster with backlit