Danette launched a new product in Egypt: The creme caramel that you eat after turning the pack upside down so the caramel comes on top.
(This commercial was aired in the Arab region and Iran then was adapted in Europe: Danone Greece and Hungary)
Agency:Y & R Cairo / Senior Art Director: Sahar Malek / Director: Ali Ali
- June 2011, Best ads on Tv -
* click on image to view commercial
Excedrin is a pain reliever, mainly for severe headaches. Pharmacy Posters for Lebanon, Egypt and Iraq.
Art Director: Sahar Malek / Copywriter: Sahar Malek
In Egypt, people mainly consume Yoghurt during the Ramadan Month, so we brought children to convince their parents to eat Yoghurt every day at night for a better health.
Agency: Y&R Cairo / Senior art director: Sahar Malek / Director: Mariam Abou-Ouf
- Danone worldwide advertising Appendix, spot of the month for Nov 2011 -
* click on image to view commercial
TV bumpers launching the multi-pack for the new toppers, that are a kind of smarties that we named “tchek tchek”.
Line in arabic: ” Danette tchek tchek, color your chocolate”
Art Director/Copywriter: Sahar Malek
* click on images to view both Bumpers
Kids Mixy website: products, games, commercials, stories.
Agency: Y&R Cairo / Art director: Sahar Malek / Illustrator: Sahar Malek
* click on image to visit the website
Generic Vodafone campaign.
Agency : JWT Cairo, 2010 / Art Director: Sahar Malek / Copywriter: May AlNaggar / Director: Tony Milanes
* click on image to view Tv commercial
Outdoors for the regional Campaign.
Agency: JWT, Cairo / Art Direction: Sahar Malek
Network services campaign, staring “Ahmad Hassan” the Egyptian famous football player.
Agency: JWT, Cairo / Executive Creative Director: Rich Wakefield / Creative team: Sahar Malek, May ElNagar
* click on image to view TV commercial
Vodafone Roaming campaign on plane screens for tourism. 2010
Agency: JWT Cairo /Art Directors: Ebrahim Eslam and Sahar Malek
* click on images to view plane Bumpers
First page in newspaper: By the time the news are out, then distributed until you read it, by then, they are obsolete.
Stay in the know with Vodafone Data services.
Last page in newspaper: Sorry, this is the last page for the news today, but online, the news never ends.
Stay in the know with Vodafone Data services.
Inside sports page in newspaper: Have you read about the last goal? Well, a soccer game should always be watched and not read.
Stay in the know with Vodafone Data services.
Inside stock page in newspaper: You could be a millionaire in this same second, without even knowing.
Stay in the know with Vodafone Data services.
Agency: BBDO Cairo / Art Director: Sahar Malek / Illustrator: Sahar Malek
brown eggs
white eggs
Express yourself more platform in 2008 – Chinese Shadow mechanism, in the streets of Cairo, a white sheet with a light projector behind it, just express yourself with the movements you want with your shadow.
Agency: BBDO Cairo / Creative: Sahar Malek
As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.
Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek
The Stella Online game, The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.
Stella interactive blog. Latest activities, Events, games, news.
*click on image to visit the blog
The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October 2008 in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurant in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60′s. Thus the theme is based on old Egyptian Belly dancers.
Singer and belly dancers. Giveaways like tarbouch, hipscarfs, saguat, and frames were distributed.
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Concept, Theme and Art direction: Sahar Malek
entrance poster
door entrance
door entrance
backstage poster, backlighted only on the bottle and the element that is added to the picture
back stage poster, with backlit
back stage poster with backlit
back stage poster with backlit
A collection with my phone camera, in the cairo back seats.
from the back seats of Cairo cabs...
As BBDO’s slogan is “PROCREALIGENCE”, a lot of people couldnt really spell it right. This was an initiative for BBDO office as a “brand” by writing wrong our slogan.
Art Director: Sahar Malek / Copywriter: Sahar Malek
2002 (My Canon EOS 3000)
The new Happy Paper People© notebooks.
Zoo Collection© (small and medium format, spiral and normal). You will find them soon in Cairo Bookstores.
Concept, Illustration and Production: Sahar Malek
Part of the Zoo Collection ©
Zoo Collection© Elephant, front
Zoo Collection© , Giraffe, front
Zoo Collection ©, Lion
Zoo Collection©, Pig
Zoo Collection©, Monkey
C class, the new option where you feel no bumps, Proactive, 2007, Cairo
Copywriter: Yasmine Nader and Sahar Malek / Art Director: Sahar Malek
