Stella Beer, Egypt

BBDO Cairo – As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January 2009, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.

Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek

The Stella Online game, The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.

 

 

 

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Stella Beer, Egypt

 BBDO Cairo – The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October 2008 in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurants in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60′s. Thus, the theme is based on old Egyptian Belly dancers.
Singer and belly dancers. Giveaways like: tarbouch, hipscarfs, saguat, and frames were distributed.

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Concept, Theme and Art direction: Sahar Malek

entrance poster

entrance poster

door entrance

door entrance

door entrance

door entrance

backstage poster, backlighted only on the bottle and the element that is added to the picture

backstage poster, backlighted only on the bottle and the element that is added to the picture

back stage poster, with backlit

back stage poster, with backlit

back stage poster with backlit

back stage poster with backlit

back stage poster with backlit

back stage poster with backlit