Sahar Malek

The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.

www.stella1ofus.com

As it is forbidden to promote alcoholic products in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January, at Arabella country club, New Cairo.

The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: West Al Balad, music band
Maysara, percussionist
Theatrical live show based on the Stella rules
and the DJ Amr Hosni
Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.

Creative Team: Sahar Malek, Abdelsalam Abdelsalam
Art direction: Sahar Malek
Illustrations: Ayman Al Zorkani
Event Planning and Organization: Sahar Malek and Nada Kamel

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Inside the transparent tent ( preparation phase)

Outdoor lounges ( preparation phase)

The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurant in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60′s. Thus the theme is based on old Egyptian Belly dancers.
Dunia was singing with belly dancers between the people, Dj etc.
Giveaways like tarbouch, hipscarfs, saguat, and frames were distributed.
see pictures
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Concept, Theme and Art direction: Sahar Malek

entrance poster

door entrance

door entrance

backstage poster, backlighted only on the bottle and the element that is added to the picture

back stage poster, with backlit

back stage poster with backlit

back stage poster with backlit

women toilet door

men toilets door

Pictures of the Event at Shahrazad

The second Bar

Both Bars