BBDO Cairo - Art Director: Sahar Malek / Illustrator: Sahar Malek
BBDO Cairo – As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January 2009, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.
Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek
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BBDO Cairo – The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October 2008 in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurants in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60′s. Thus, the theme is based on old Egyptian Belly dancers.
Singer and belly dancers. Giveaways like: tarbouch, hipscarfs, saguat, and frames were distributed.
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Concept, Theme and Art direction: Sahar Malek
As BBDO’s slogan is “PROCREALIGENCE”, a lot of people couldnt really spell it right. This was an initiative for BBDO office as a “brand” by writing wrong our slogan.
Art Director: Sahar Malek / Copywriter: Sahar Malek