Sahar Malek

brown eggs

white eggs

Art Director: Sahar Malek
Illustration: Sahar Malek

The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.

www.stella1ofus.com

Mars co. Egypt, inside company interaction walls.
Planet / People/ Performance
Conceptualization / Art Direction : Sahar Malek

M&M People logo

M&M Performance Logo

M&M planet logo

the big interactive Mars company Wall containing: planet, performance, achievements, regional and peoples sections

Zoom on the interactive planet wall, where the staff have to plant, add info etc.

Winning Pitch, for Domaine de Gianaclis wines, Al Ahram Beverages Company.
Creatives: Antoine Karam, Sahar Malek and Amy Emam.
Art Direction: Sahar Malek.
Glasses and Bottles Photography by Ayman Abbas.

Ayam wine, red (magazine ad and event visuals)

Ayam wine, white (magazine ad and event visual)

This event took place at Sangria, Cairo, on the 4th of march 2009.
The main concept was the Freezing sensation.
All the decoration and theme were based on ice, the entrance was designed as an Igloo and the temperature was very low.

Art Direction : Sahar Malek

the invitation cards (men and women), printed on plastic transparent bag containing water inside

the menu, transparent plexiglass

wall themes

As it is forbidden to promote alcoholic products in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January, at Arabella country club, New Cairo.

The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: West Al Balad, music band
Maysara, percussionist
Theatrical live show based on the Stella rules
and the DJ Amr Hosni
Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.

Creative Team: Sahar Malek, Abdelsalam Abdelsalam
Art direction: Sahar Malek
Illustrations: Ayman Al Zorkani
Event Planning and Organization: Sahar Malek and Nada Kamel

Press Ads

Inside the transparent tent ( preparation phase)

Outdoor lounges ( preparation phase)

The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurant in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60′s. Thus the theme is based on old Egyptian Belly dancers.
Dunia was singing with belly dancers between the people, Dj etc.
Giveaways like tarbouch, hipscarfs, saguat, and frames were distributed.
see pictures
Or scroll down
Concept, Theme and Art direction: Sahar Malek

entrance poster

door entrance

door entrance

backstage poster, backlighted only on the bottle and the element that is added to the picture

back stage poster, with backlit

back stage poster with backlit

back stage poster with backlit

women toilet door

men toilets door

Pictures of the Event at Shahrazad

The second Bar

Both Bars

ramadan promotional pack, cairo, 2008

Art Direction : Sahar Malek

ramadan card, wishing happy Ramadan month, 2008, Cairo

Art Direction: Sahar Malek

Concept: Sahar Malek
Copywriter: Yasmine Nader and Sahar Malek
Art Director: Amy Emam

online stocks facilities, 2008 Cairo

worked with Hisham Kharma

C class, the new option where you feel no bumps, 2007, cairo

Concept: Sahar Malek
Copywriter: Yasmine Nader and Sahar Malek
Art Director: Sahar Malek

outdoor, Cairo

metro station wall, Cairo, 2008

Bus stop

Concept: Sahar Malek and Yasmine Nader
Art Director: Amy Emam and Sahar Malek

New year

Copywriter: Sahar Malek
Art Direction: Sahar Malek

baramili cheese

labna

labna light

milk

chocolate milk

strawberry milk ILLUSTRATION AND PACKAGING

Art Director: Sahar Malek
Illustrator: Sahar Malek

pepsi ethiopia press ad, 2007

Ethiopian alphabet used as peoples faces and expressions.
Concept: Sahar Malek
Art direction: Sahar Malek