JWT Cairo – Network services campaign, staring “Ahmad Hassan” the Egyptian reknown football player.
Executive Creative Director: Rich Wakefield / Creative team: Sahar Malek, May ElNagar
* click on image to view TV commercial
Monthly Archives: March 2010
Vodafone, Egypt
JWT Cairo – Roaming campaign on plane screens for tourism. 2010
Art Directors: Ebrahim Eslam and Sahar Malek
* click on images to view plane Bumpers
Vodafone, Egypt
JWT Cairo – In the new world of globalization we live in, people should always be in the “know”.
With the internet, you have the power to be aligned and know everything that is happening all around the world. The online media has taken over broadcast. Unfortunately newspaper and magazine has become obsolete medias.
Executive Creative director: Rich Wakefield – Art Director/Copywriter: Sahar Malek
First page in newspaper: By the time the news are out, then distributed until you read it, by then, they are obsolete.
Stay in the know with Vodafone Data services.
Last page in newspaper: Sorry, this is the last page for the news today, but online, the news never ends.
Stay in the know with Vodafone Data services.
Inside sports page in newspaper: Have you read about the last goal? Well, a soccer game should always be watched and not read.
Stay in the know with Vodafone Data services.
Inside stock page in newspaper: You could be a millionaire in this same second, without even knowing.
Stay in the know with Vodafone Data services.
Molto Mini Cake, Egypt
Reply
JWT Cairo – As Molto is a snack, we decided to say: “You don’t really have to wait for your Big meal”
Art Directors: Sahar Malek, Nada Nassar / Copywriters: Sahar Malek, Nada Nassar/ Planner: Mohammad Abdullatif
* Pitch
* Line: Nora and Nermine, martyrs of patience, they were waiting for someone to propose.
* Slogan: Molto, There are limits for patience.
* Line: Mister Mahran, martyr of patience, he was waiting for his spouse to get dressed.
* Slogan: Molto, There are limits for patience.
* Line: Rafat Al Balah, martyr of patience, he was waiting for his mustache to grow.
* Slogan: Molto, There are limits for patience.
Wadi Food (eggs box packaging), Egypt
BBDO Cairo – Art Director: Sahar Malek / Illustrator: Sahar Malek
brown eggs
white eggs
Notebooks
Personal project – The Happy Paper People© notebooks.
Zoo Collection©
Concept, Illustration and Production: Sahar Malek
Part of the Zoo Collection ©
Zoo Collection© Elephant, front
Zoo Collection© , Giraffe, front
Zoo Collection ©, Lion
Zoo Collection©, Pig
Zoo Collection©, Monkey
Cairo Back seats
A daily collection with my phone camera, from the back seat point of view in the Cairo taxis.
from the back seats of Cairo cabs…
Stella Beer, Egypt
BBDO Cairo – As it is forbidden to promote alcohol in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January 2009, at Arabella country club, Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: Theatrical live show based on the Stella rules / Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.
Art Director Sahar Malek / Illustrations: Ayman Al Zorkani / Event Planning and Organization: Sahar Malek
The Stella Online game, The player is the waiter, and the rule is to serve people beer, then take back the empty bottles on time.
Stella interactive blog. Latest activities, Events, games, news.
*click on image to visit the blog
Stella Beer, Egypt
BBDO Cairo – The Stella Baladi Event took place in Down Town Cairo, Egypt on the 10th of October 2008 in a very old Cabaret “Shahrazad”.
It was the launching of the “baladi map” where we can find all the pubs and restaurants in the center of Cairo.The main idea of the event is to make people come back to the center, where the nightlife was always meant to be back in the 60’s. Thus, the theme is based on old Egyptian Belly dancers.
Singer and belly dancers. Giveaways like: tarbouch, hipscarfs, saguat, and frames were distributed.
see pictures
Or scroll down
Concept, Theme and Art direction: Sahar Malek
entrance poster
door entrance
door entrance
backstage poster, backlighted only on the bottle and the element that is added to the picture
back stage poster, with backlit
back stage poster with backlit
back stage poster with backlit
Mercedes Benz, Egypt
BBDO Cairo – Campaign for valentines, 2008
Copywriter: Sahar Malek / Art director: Amy Emam
Impact BBDO | PROCREALLIGENCE
As BBDO’s slogan is “PROCREALIGENCE”, a lot of people couldnt really spell it right. This was an initiative for BBDO office as a “brand” by writing wrong our slogan.
Art Director: Sahar Malek / Copywriter: Sahar Malek
