Stella Rules Campaign
As it is forbidden to promote alcoholic products in the Egyptian mass media, we decided to launch our new campaign with a huge event that took place on the 23rd of January, at Arabella country club, New Cairo.
The concept of the campaign is based on the Stella gang and its Rules.
Entertainment: West Al Balad, music band
Maysara, percussionist
Theatrical live show based on the Stella rules
and the DJ Amr Hosni
Giveaways were distributed: Stella Calendar, Stella Playing cards, Stella Car fresheners, Stella Post cards and Stella Iced cups.
Creative Team: Sahar Malek, Abdelsalam Abdelsalam
Art direction: Sahar Malek
Illustrations: Ayman Al Zorkani
Event Planning and Organization: Sahar Malek and Nada Kamel
Press Ads
Inside the transparent tent ( preparation phase)
Outdoor lounges ( preparation phase)